本书在理解互联网形态演进的基础上，审视互联网时代背景下广告的历时态演进，以此为理论观照，搭建类型化的分析框架，对不同类型互联网媒介的具体广告形态及其易发的违法现象与监管问题进行结构化思考，并基于此提出针对性的优化策略和整体性的建议参考。
On the basis of understanding the evolution of Internet forms, this book examines the diachronic evolution of advertising in the context of the Internet era, takes this as a theoretical observation, builds a typed analysis framework, and constructs structured thinking on the specific advertising forms of different types of Internet media and their prone illegal phenomena and regulatory issues, and puts forward targeted optimization strategies and overall suggestions based on this.
