中国广电传媒生态化转型研究

Study on the Ecological Transformation of Chinese Broadcast Media

简介目录参考文献

作者：

袁侃安治民周怡

分类：

新闻学与传播学新闻事业经营管理传播学组织传播学传播学其他学科

关键词：

传播媒介 研究中国

ISBN：

978-7-5203-2449-6

出版日期：

2018-05-01

点击量：

106

页数：

268

内容简介

本书作者提出了“中国广电传媒生态化转型”的理念构想，并在对生态学基本理论及其相关理论进行系统梳理后，结合中国广电传媒本身的特点，针对中国广电传媒在生态化转型方面存在的突出问题，从中国广电传媒生态化转型的主要内涵与基本原则的分析出发，认为在互联网冲击、国家媒体融合发展战略背景下，中国广电传媒必须以生态理论的视野，坚持有机整合、适位生存、相互联系、多元共生、动态平衡、循环持续、适度竞争七大主要原则，通过对自身所处的宏观环境、行业环境、内部环境的系统分析，从内容、经营、保障体系三个方面进行全面的生态化转型布局。

The author of this book puts forward the concept of "ecological transformation of China's radio and television media", and after systematically sorting out the basic theory of ecology and its related theories, combined with the characteristics of China's radio and television media itself, in view of the outstanding problems existing in the ecological transformation of China's radio and television media, starting from the analysis of the main connotations and basic principles of the ecological transformation of China's radio and television media, he believes that under the background of the impact of the Internet and the development strategy of national media integration, China's radio and television media must adhere to organic integration from the perspective of ecological theory. Through the systematic analysis of the macro environment, industry environment and internal environment, the seven main principles of suitable survival, interconnection, diversified symbiosis, dynamic balance, cycle continuity and moderate competition, a comprehensive ecological transformation layout is carried out from three aspects: content, operation and guarantee system.