本书从中国电视文化身份建构的现实问题出发，通过对传统文化与当代中国电视结合的必然性考量，在分析电视媒介环境的基础上，在内容层面、思想层面和美学层面对传统文化参与中国电视身份建构的途径进行了细致分析。
Starting from the practical problems of the construction of Chinese TV cultural identity, this book carefully analyzes the ways of traditional culture to participate in the construction of Chinese TV identity at the content, ideological and aesthetic levels through the inevitable consideration of the combination of traditional culture and contemporary Chinese television, and on the basis of analyzing the TV media environment.
