本书是关于新时代中国国家形象传播的一项经验研究。研究的重点关切是，在新时代背景下，中国需要构建和传播怎样的国家形象，以及实现的路径选择。本书对国家形象进行了解构与分析，不仅关注传统的、官方层面的国家形象传播行为，还将更多目光投向新兴的、多元的非官方力量对新时代中国国家形象传播的影响。
This book is an empirical study on the dissemination of China's national image in the new era. The focus of the study is on what kind of national image China needs to construct and disseminate in the context of the new era, and the path to achieve it. This book deconstructs and analyzes the national image, not only focusing on the traditional and official level of national image communication, but also focusing more on the influence of emerging and diverse non-official forces on China's national image communication in the new era.
