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中国传媒产业生态系统健康评价研究

Study on Ecosystem Health Assessment of Media Industry in China

陶喜红[著]

传播媒介 产业发展 研究 中国

2019-07-01

978-7-5203-4651-1

418

42

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内容简介

本书借鉴产业生态学相关理论,构建了以产业活力、产业组织结构和产业恢复力为一级指标的传媒产业生态系统健康评价体系。运用这一指标体系分析了报纸、电视和网络视频产业生态系统健康的现状与问题,并提出了传媒产业生态系统修复的策略。本书确立了传媒产业生态系统健康的研究框架,拓展了传媒产业生态理论研究领域,相关研究成果为传媒管理部门制定政策和管理办法提供了有益的参考,为改善传媒产业分散竞争和低效竞争的问题提供解决的思路,对构建具有竞争优势、安全运营的传媒产业发展体系具有积极的参考价值。

This book draws on the relevant theories of industrial ecology to construct a health evaluation system for the media industry ecosystem with industrial vitality, industrial organizational structure and industrial resilience as the first-level indicators. Using this index system, the current situation and problems of the ecosystem health of newspaper, television and online video industry were analyzed, and the strategy of restoring the ecosystem of the media industry was proposed. This book establishes the research framework of the health of the media industry ecosystem, expands the research field of media industry ecology theory, and the relevant research results provide a useful reference for media management departments to formulate policies and management methods, provide solutions for improving the problems of decentralized competition and inefficient competition in the media industry, and have positive reference value for building a media industry development system with competitive advantages and safe operation.(AI翻译)

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