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中国出版“走出去”创新研究

戚德祥[著]

出版事业 中外关系 文化传播 研究

2020-04-01

978-7-5203-6334-1

219

4

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内容简介

围绕中国出版“走出去”高质量发展,作者综合运用出版学、传播学、管理学理论,结合多年来对出版“走出去”的研究与实践,从国家政策制定、国际化战略布局、模式与路径选择、产品内容与形式创新、国际品牌营造、国际化人才培养、海外营销渠道建设、国际物流体系建设、本土化经营管理等多个方面,对出版“走出去”的理论与策略进行了创新探索。本书特色体现在理论研究与成功实践的深度融合,既注重理论创新,更注重实用价值,旨在为中国出版“走出去”理论研究和政策优化提供参考,为中国出版企业“走出去”战略决策提供借鉴。

Focusing on the high-quality development of China's publishing "going out", the author comprehensively uses the theories of publishing, communication and management, combined with years of research and practice on publishing "going out", and conducts innovative exploration of the theory and strategy of publishing "going out" from many aspects such as national policy formulation, international strategic layout, mode and path selection, product content and form innovation, international brand building, international talent training, overseas marketing channel construction, international logistics system construction, localized operation and management. The characteristics of this book are reflected in the deep integration of theoretical research and successful practice, focusing not only on theoretical innovation but also on practical value, aiming to provide reference for the theoretical research and policy optimization of China's publishing "going out", and provide reference for the strategic decision-making of Chinese publishing enterprises "going out".(AI翻译)

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