中国旅游影响力研究

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中国旅游影响力研究

Research on China's Tourism Influence

作者：

刘志明

分类：

经济学旅游经济学

关键词：

旅游经济研究中国

出版日期：2018-06-01

ISBN：978-7-5203-1508-1

页数：133

点击量：12

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内容简介

旅游影响力指数是衡量旅游目的地、旅游企业对旅游者的影响程度的重要指标，是旅游软实力的重要组成部分。除了旅游资源、企业规模等基础条件外，构成旅游影响力的因素包括管理能力、传播能力及口碑。在大数据时代，旅游信息大爆炸，谁能在过剩的信息海洋中获得消费者的关注，谁就必将在竞争中获取有利的竞争地位。而旅游目的地和企业的声誉直接影响着其经营绩效和发展命运。

目前，越来越多的旅游企业把互联网等数字媒体作为营销传播的主渠道。而对旅游影响力和传播力开展准确评价，是准确把握营销传播效果的必由途径。

The tourism impact index is an important indicator to measure the influence of tourism destinations and tourism enterprises on tourists, and is an important part of tourism soft power. In addition to basic conditions such as tourism resources and enterprise scale, the factors that constitute tourism influence include management ability, communication ability and word of mouth. In the era of big data, tourism information explosion, who can get the attention of consumers in the excess information ocean, who will inevitably gain a favorable competitive position in the competition. The reputation of tourist destinations and enterprises directly affects their business performance and development destiny. At present, more and more tourism enterprises use digital media such as the Internet as the main channel of marketing communication. Accurate evaluation of tourism influence and communication power is the only way to accurately grasp the effect of marketing communication.