图书
电视电影 调查研究 中国 2018
2018-10-01
978-7-5203-3621-5
41
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This book is the result of the "Video Program Audience Satisfaction Research" team of Zhejiang University of Media and Communication. The team obtains big data such as online news, Weibo, forums, bullet screens, WeChat public accounts, video website evaluations, etc., and applies artificial intelligence technology to calculate the praise and depreciation, which has become a quantitative indicator for the analysis of social benefits of media products. This book conducts in-depth research on the TV series and TV variety shows broadcast by Shangxing Channel in 2017, the online variety shows of major video websites, the movies released in major theaters, and the praise and depreciation of 100 stars.
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