Abstract: In 2016, media integration became the consciousness of media industry development, "Internet +" became a new engine for deepening media integration, and media integration entered a period of deep integration and development. Global media has accelerated the pace of integrated development, and media integration has helped China enhance its international communication power and influence. At present, the development of media integration presents some characteristics: news portals and platforms have become the focus of development, and vertical products have risen; New technologies have given rise to media evolution, and news production and dissemination methods have been innovated; Legal provisions provide solid safeguards for media inclusion; The development of online video live streaming is booming, and the dimension of user participation and interaction has improved. The new third board of new media in the newspaper industry has been listed one after another, and the new capital forces have promoted the integration work. At the same time, the uneven development of media integration, excessive flow of media talents, and imperfect new media evaluation and supervision system have also caused certain obstacles to the development of media integration. Innovative media mechanisms, both media and product thinking, and continued capital exploration are realistic paths to achieve the orderly development of media integration. It can be predicted that under the continuous influence of new communication technologies and national policies and regulations, the new media concept of media practitioners will be further deepened, the diversified operation of media will gradually achieve results, and the social guidance of media will be more effective. Keywords: media convergence "Internet +" online video live broadcast media convergence evaluation system product thinking