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内容简介
本书是本实验室与中国社会科学院新媒体研究中心、腾讯舆情指数共同开展的“国家微传播指数”项目成果一个汇总。目的在于通过构建对微媒体传播力的测量指标体系，探索为媒体舆情发展变化与传播的规律，进而为构建新媒体舆情管理学提出新的构想。
This book is a summary of the results of the "National Micro-Communication Index" project jointly carried out by the laboratory, the New Media Research Center of the Chinese Academy of Social Sciences, and Tencent Public Opinion Index. The purpose is to explore the law of development, change and dissemination of media public opinion by constructing a measurement index system for micromedia communication power, and then put forward a new concept for the construction of new media public opinion management.
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