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中国城市营销发展报告.2018:创新推动高质量发展

China City Marketing Development Report(2018)Stimulating high-quality development through innovation

刘彦平

城市市场 市场营销学 研究报告 中国 2018

2019-04-01

978-7-5203-4425-8

593

8

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  • 内容简介
  • 书籍目录
  • 参考文献
内容简介

《中国城市营销发展报告(2018):创新推动高质量发展》是课题组第五部城市营销专题研究报告。按照课题组提出的城市品牌发展指数、省域品牌发展指数及概念及指数模型,《中国城市营销发展报告(2018):创新推动高质量发展》选取中国289个城市、30个省及19个主要城市群的品牌发展进行评估与测量,在此基础上,形成2017-2018年的中国城市品牌发展指数总报告、中国城市文化品牌发展指数报告、中国城市旅游品牌发展指数报告、中国城市投资品牌发展指数报告、中国城市宜居品牌发展指数报告、中国城市品牌传播发展指数报告、中国省域品牌发展指数报告及中国城市群品牌发展指数报告。

  《中国城市营销发展报告(2018):创新推动高质量发展》以“创新推动高质量发展”为主题,从城市营销的角度对2017年以来中国城市营销在创新驱动及新旧动能转换背景下的发展态势进行回顾和展望,重点研究了“双创”升级、城市品牌创新、城市营销治理创新等问题。同时,结合中国城市营销与城市品牌化发展的实际需要,选取旧金山、格拉斯哥、北京、哈尔滨、杭州等中外城市,作为城市营销、城市品牌化促进创新发展的典型案例进行深入研究。

  基于数据分析、发展考察、理论聚焦及案例研究,《中国城市营销发展报告(2018):创新推动高质量发展》从多个角度对我国城市(区域)营销与品牌化发展提出对策建议。作为集体努力的成果,《中国城市营销发展报告(2018):创新推动高质量发展》致力于推进中国城市营销与品牌化研究,并为城市营销实践提供有价值的理论指导与经验借鉴。


The Report on Marketing Development of Chinese Cities (2018): Innovation for High-Quality Development is the fifth research report on city marketing topics by the research group.In accordance with the city brand development index, provincial brand development index and concepts and index models proposed by the research group, "China City Marketing Development Report (2018): Innovation Promotes High-Quality Development" selects 289 Chinese cities, 30 provinces and 19 major city clusters to assess and measure the brand development, and on this basis, forms the 2017-2018 China City Brand Development Index GeneralOn the basis of the assessment and measurement, the 2017-2018 China City Brand Development Index Report, China City Culture Brand Development Index Report, China City Tourism Brand Development Index Report, China City Investment Brand Development Index Report, China City Livability Brand Development Index Report, China City Brand Communication Development Index Report, China Provincial Brand Development Index Report, and China City Cluster Brand Development Index Report are formed.

  With the theme of "innovation promotes high-quality development", China City Marketing Development Report (2018): Innovation Promotes High-Quality Development reviews and looks forward to the development trend of China's city marketing in the context of innovation drive and transformation of old and new kinetic energy since 2017 from the perspective of city marketing, and focuses on the following issuesIt focuses on the upgrading of "Double Creation", city brand innovation, city marketing governance innovation and other issues.At the same time, combined with the actual needs of China's city marketing and city branding development, San Francisco, Glasgow, Beijing, Harbin, Hangzhou and other Chinese and foreign cities are selected as typical cases of city marketing and city branding to promote innovation and development for in-depth study.

  Based on data analysis, development investigation, theoretical focus and case studies, "China City Marketing Development Report (2018): Innovation for High-Quality Development" puts forward countermeasures and suggestions for China's city (regional) marketing and branding development from multiple angles.As the result of collective efforts, "China City Marketing Development Report (2018): Innovation for High-Quality Development" is dedicated to advancing the research on China's city marketing and branding, as well as providing valuable theoretical guidance and experience for city marketing practice.

 

 


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