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Just as the degree of development of advertising analysis is proportional to the degree of development of the market economy, the degree of development of online advertising is also proportional to the degree of development of the network, and the governance effectiveness of online advertising is also related to the effectiveness of the entire network governance. This book is the first monograph in China to systematically sort out and compare the governance of online advertising, which will help regulators, researchers and practitioners of online advertising to better understand and understand the online advertising governance system, legal system and successful experience in different countries and regions, in order to promote the rapid development of online advertising to be healthier and more orderly, and promote online governance to continue to move towards good governance.(AI翻译)
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