网络广告治理比较研究

内容简介
书籍目录

内容简介

如同广告析发达程度与市场经济的发达程度成正比一样，网络广告的发达程度也与网络经发达程度成正比，网络广告的治理成效也关乎着整个网络治理的成效。

本书是国内首部系统梳理、比较研究网络广告治理的专著，将帮助网络广告的监管者、研究者，从业者更好地了解和认识不同国家和地区的网络广告治理体制、法律体系和成功经验，以期推动网络广告的快速发展更加健康有序、推进网络治理不断走向善治。

Just as the degree of development of advertising analysis is proportional to the degree of development of the market economy, the degree of development of online advertising is also proportional to the degree of development of the network, and the governance effectiveness of online advertising is also related to the effectiveness of the entire network governance. This book is the first monograph in China to systematically sort out and compare the governance of online advertising, which will help regulators, researchers and practitioners of online advertising to better understand and understand the online advertising governance system, legal system and successful experience in different countries and regions, in order to promote the rapid development of online advertising to be healthier and more orderly, and promote online governance to continue to move towards good governance.