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分离与重构——中国大众传媒产业经济绩效分析

Separation and Reconstruction: An Analysis of the Economic Performance of China's Mass Media Industry

岳芃

大众传播 传播媒介 经济评价 中国

2010-11-01

978-7-5004-9196-5

234

31

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  • 内容简介
  • 书籍目录
  • 参考文献
内容简介

本书内容包括: 传媒经济理论研究的发展与演变、大众传媒产业发展的动力机制分析、中国大众传媒产业的经济绩效状态评价、中国大众传媒产业经济绩效分析框架的建立、中国大众传媒产业市场结构的基本态势分析等。

The contents of this book include: the development and evolution of media economic theory research, the analysis of the driving mechanism of the development of mass media industry, the evaluation of the economic performance status of China's mass media industry, the establishment of the framework for the analysis of the economic performance of China's mass media industry, and the analysis of the basic situation of the market structure of China's mass media industry.

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