中国网络广告发展与法治研究

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中国网络广告发展与法治研究

Study on the Development of Online Advertising and the Rule of Law in China

作者：

周辉

分类：

法学部门法学经济法学

关键词：

网络广告广告法研究中国

出版日期：2019-03-01

ISBN：978-7-5203-3973-5

页数：221

点击量：44

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内容简介

中国巨量的网络用户和丰富的应用场景使得中国的网络广告的发展走在世界前列。

本书从行业实践出发，系统阐述了中国网络广告的发展脉络及现阶段的各种网络广告类型，结合最新立法深入分析了网络广告产业链条中各方主体责任，专题回应了程序化购买等前沿热点问题，对把握网络广告产业发展趋势和指导网络广告合规实践具有重要参考价值。

China's huge number of Internet users and rich application scenarios make the development of China's online advertising at the forefront of the world. Starting from industry practice, this book systematically expounds the development context of online advertising in China and various types of online advertising at this stage, deeply analyzes the responsibilities of all parties in the online advertising industry chain in combination with the latest legislation, and responds to cutting-edge hot issues such as programmatic purchasing, which has important reference value for grasping the development trend of online advertising industry and guiding online advertising compliance practice.