图书
This book attempts to replace the "homo economicus hypothesis" with the "actor hypothesis", and outlines an analytical framework for the selection process of economic behavior; It focuses on the deviation between the rational choice theory of traditional mainstream economic behavior and people's actual choice process, and describes the realistic choice subject with multiple choice motivation, multiple preferences, cognitive uncertainty and utility expectation adjustment as a "rational actor", and understands the complex mechanism between motivation, preference, cognition and utility as the essence of the human economic behavior selection process. The research in this book is an analytical attempt to modify or supplement the rational choice theory of behavior.
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