经济行为选择过程要义

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经济行为选择过程要义

Essentials of Economic Behavioral Choice Process

作者：

何大安

分类：

经济学经济学其他学科

关键词：

经济行为 —研究

出版日期：2014-12-01

ISBN：978-7-5161-5268-3

页数：301

点击量：20

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内容简介
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内容简介

本书试图以“行为人假设”取代“经济人假设”，勾勒了一个经济行为选择过程的分析框架；重点研究了传统主流经济学行为理性选择理论与人们实际选择过程发生偏离的学理，把具有多重选择动机、多重偏好、认知不确定和效用期望调整的现实选择主体描述为“理性行为人”，将动机、偏好、认知和效用之间的复杂机理解说为人类经济行为选择过程要义。本书的研究是修正或补充行为理性选择理论的一种可供探讨的分析尝试。

This book attempts to replace the "homo economicus hypothesis" with the "actor hypothesis", and outlines an analytical framework for the selection process of economic behavior; It focuses on the deviation between the rational choice theory of traditional mainstream economic behavior and people's actual choice process, and describes the realistic choice subject with multiple choice motivation, multiple preferences, cognitive uncertainty and utility expectation adjustment as a "rational actor", and understands the complex mechanism between motivation, preference, cognition and utility as the essence of the human economic behavior selection process. The research in this book is an analytical attempt to modify or supplement the rational choice theory of behavior.