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信息传播全球化与中国企业经营国际化战略

Globalization of Information Communication and Internationalization Strategy of Chinese Enterprise Management

卢新德

跨国公司 企业管理 研究 中国

2015-12-01

978-7-5161-7160-8

404

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内容简介

本书获得山东省社科成果一等奖,加入山东社会科学院精品丛书。近些年来,国际上很多学者围绕着信息传播的合理解决,进行了全面的探讨。但目前为止在国内还没有形成较为完整的信息理论体系。本书就是对信息传播学的全面探讨。内容涉及多个方面,是国内较早进行探讨的学术专著,也获得了较高的评价。

This book won the first prize of Shandong Province Social Science Achievement Award and joined the excellent series of Shandong Academy of Social Sciences. In recent years, many scholars in the world have conducted comprehensive discussions around the reasonable solution of information dissemination. However, so far, a relatively complete information theory system has not been formed in China. This book is a comprehensive discussion of information communication. The content covers many aspects, and it is one of the earliest academic monographs discussed in China, and has also received high evaluation.

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