图书
In today's era, countries have successively launched a leapfrog and cross-industry new technological revolution and new industrial revolution led by leading industries. Take the cultural and creative industry as the guide, reshape and reform traditional industries, revitalize and integrate cross-industry, cross-regional and cross-border high-quality resources, and promote the transition of the economy to the creative economy with the help of the "origin" creation effect, brand effect and industrial linkage effect of cultural products. Through the analysis of cutting-edge theories, practical experiences and Chinese realities at home and abroad, this book reveals the connotation, origin and motivation of cross-industry international marketing in the cultural industry. Based on the organizational form, spatial form and joint economic analysis of cross-industry international marketing of cultural industry, this book discusses the functions of product and service marketing, regional marketing and national marketing of cross-industry international operation of cultural industry, and puts forward management countermeasures for the problems of international competition, lack of scale and brand advantages, and "external disadvantages" encountered in the process of cross-industry international marketing of China's cultural industry.
社会转型与中国经验
Social Transformation and Chinese Experience企聚丝路:海外中国企业高质量发展调查.吉布提
Overseas Chinese Enterprise and Employee Survey in B&R Countries DJIBOUTI中国2030:能源转型的八大趋势与政策建议
EIGHT TRENDS AND POLICY RECOMMENDATIONS TOWARDS ENERGY TRANSITION INTO 2030 IN CHINA中国非煤矿山发展趋势和安全生产监管研究
RESEARCH ON THE DEVELOPMENT TREND AND SAFETY PRODUCTION SUPERVISION OF NON-COAL MINES IN CHINA中国工业经济运行秋季报告.2017
China's Industrial Economic Operation Autumn Report.2017
置顶