图书
登录
注册
- 内容简介
- 书籍目录
- 作者简介
In today's era, countries have successively launched a leapfrog and cross-industry new technological revolution and new industrial revolution led by leading industries. Take the cultural and creative industry as the guide, reshape and reform traditional industries, revitalize and integrate cross-industry, cross-regional and cross-border high-quality resources, and promote the transition of the economy to the creative economy with the help of the "origin" creation effect, brand effect and industrial linkage effect of cultural products. Through the analysis of cutting-edge theories, practical experiences and Chinese realities at home and abroad, this book reveals the connotation, origin and motivation of cross-industry international marketing in the cultural industry. Based on the organizational form, spatial form and joint economic analysis of cross-industry international marketing of cultural industry, this book discusses the functions of product and service marketing, regional marketing and national marketing of cross-industry international operation of cultural industry, and puts forward management countermeasures for the problems of international competition, lack of scale and brand advantages, and "external disadvantages" encountered in the process of cross-industry international marketing of China's cultural industry.（AI翻译）
