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- 书籍目录
In today's era, countries have successively launched a leapfrog and cross-industry new technological revolution and new industrial revolution led by leading industries. Take the cultural and creative industry as the guide, reshape and reform traditional industries, revitalize and integrate cross-industry, cross-regional and cross-border high-quality resources, and promote the transition of the economy to the creative economy with the help of the "origin" creation effect, brand effect and industrial linkage effect of cultural products. Through the analysis of cutting-edge theories, practical experiences and Chinese realities at home and abroad, this book reveals the connotation, origin and motivation of cross-industry international marketing in the cultural industry. Based on the organizational form, spatial form and joint economic analysis of cross-industry international marketing of cultural industry, this book discusses the functions of product and service marketing, regional marketing and national marketing of cross-industry international operation of cultural industry, and puts forward management countermeasures for the problems of international competition, lack of scale and brand advantages, and "external disadvantages" encountered in the process of cross-industry international marketing of China's cultural industry.
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构建新时代中国特色社会主义政治经济学
Constructing Socialist Political Economy with Chinese Characteristics in the New Era -
转型期中国的公众参与和社会资本构建
Public Participation and Social Capital Construction in Transitional China -
未来之路：粤港澳大湾区发展研究
The Road to the Future: Research on the Development of the Guangdong-Hong Kong-Macao Greater Bay Area -
中部地区经济增长动因分解与经济发展方式转变研究
Research on Decomposition of Economic Growth Motivation and Transformation of Economic Development Mode in Central Region -
深圳改革创新之路：1978—2018
The Road of Shenzhen Reform and Innovation: 1978-2018
