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In today's era, countries have successively launched a leapfrog and cross-industry new technological revolution and new industrial revolution led by leading industries. Take the cultural and creative industry as the guide, reshape and reform traditional industries, revitalize and integrate cross-industry, cross-regional and cross-border high-quality resources, and promote the transition of the economy to the creative economy with the help of the "origin" creation effect, brand effect and industrial linkage effect of cultural products. Through the analysis of cutting-edge theories, practical experiences and Chinese realities at home and abroad, this book reveals the connotation, origin and motivation of cross-industry international marketing in the cultural industry. Based on the organizational form, spatial form and joint economic analysis of cross-industry international marketing of cultural industry, this book discusses the functions of product and service marketing, regional marketing and national marketing of cross-industry international operation of cultural industry, and puts forward management countermeasures for the problems of international competition, lack of scale and brand advantages, and "external disadvantages" encountered in the process of cross-industry international marketing of China's cultural industry.
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深圳生态文明建设之路
The Road to Ecological Civilization Construction in Shenzhen -
中国少数民族贫困地区县域经济发展模式研究
Research on County Economic Development Models of Poverty-stricken Ethnic Minority Areas in China -
治理南山：深圳经验的南山样本
The Governance of Nanshan District:The Nanshan Sample of Shenzhen's Experience -
国际协调背景下的中国货币政策选择
China's Monetary Policy Options in the Context of International Coordination -
当代中国农村经济伦理问题研究
A Study on Rural Economic Ethical Problems in Contemporary China
