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In today's era, countries have successively launched a leapfrog and cross-industry new technological revolution and new industrial revolution led by leading industries. Take the cultural and creative industry as the guide, reshape and reform traditional industries, revitalize and integrate cross-industry, cross-regional and cross-border high-quality resources, and promote the transition of the economy to the creative economy with the help of the "origin" creation effect, brand effect and industrial linkage effect of cultural products. Through the analysis of cutting-edge theories, practical experiences and Chinese realities at home and abroad, this book reveals the connotation, origin and motivation of cross-industry international marketing in the cultural industry. Based on the organizational form, spatial form and joint economic analysis of cross-industry international marketing of cultural industry, this book discusses the functions of product and service marketing, regional marketing and national marketing of cross-industry international operation of cultural industry, and puts forward management countermeasures for the problems of international competition, lack of scale and brand advantages, and "external disadvantages" encountered in the process of cross-industry international marketing of China's cultural industry.
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论马克思主义经济学的当代性与中国化
On the Contemporaneity and Chineseization of Marxist Economics -
中国生态文明建设理论与实践
Theory and Practice of Ecological Civilization Construction in China -
治理南山：深圳经验的南山样本
The Governance of Nanshan District:The Nanshan Sample of Shenzhen's Experience -
中国城市公用事业政府监管监督体系研究
Research on Government Regulation and Supervision System of Urban Utilities in China -
结构调整攻坚期的中国宏观经济
China's Macroeconomy in the Key Period of Structural Adjustment
