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This book belongs to the series of "Journalism and Communication Research in the New Era" of the School of Journalism and Communication of Shanghai University. This book is the early result of the major national social science topic "Research on the Generation of the Influence of Contemporary Chinese Culture". To build China into a cultural power is not only a strategic goal, but also puts forward a new proposition for us, China must not only become a country with obvious influence on the development of world culture, but also a country with comprehensive cultural strength that has a major impact on world cultural development. The specific contents are as follows: Chapter National Power and Optimization Strategies in China's Foreign Cultural Communication; Chapter 2: The Construction of Cultural Symbolic Systems for Contemporary Chinese Stories; Chapter 3: Optimization of cultural added value of Chinese brands; Chapter Four: The Spread and Influence of China's TV Dramas in Southeast Asian Countries; Chapter 5: Analysis of the Cultural Added Value of Award-winning Chinese Films at the European Film Festival; Chapter Six: The Forward Communication Strategy of China's Domestic Documentaries.（AI翻译）
