当代中国文化国际影响力提升策略研究

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当代中国文化国际影响力提升策略研究

Research on Strategies for Enhancing the International Influence of Contemporary Chinese Culture

作者：

许正林

分类：

社会学文化社会学

关键词：

中华文化文化传播研究

出版日期：2020-06-01

ISBN：978-7-5203-6433-1

页数：448

点击量：43

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内容简介

《当代中国文化国际影响力提升策略研究》是国家社科重大课题《当代中国文化国际影响力的生成研究》的前期成果。中国要建成文化强国，不仅是一个战略目标，也给我们提出了一个新的命题，中国不仅要打造成文化综合国力对世界文化发展具有明显影响力的国家，而且要成为文化综合国力对世界文化发展产生重大影响的国家。具体内容如下：第一章中国对外文化传播中的国家力量与优化策略；第二章当代中国故事的文化符号体系建构；第三章中国品牌国际传播的文化附加值优化；第四章我国电视剧在东南亚国家传播及影响；第五章欧洲电影节获奖华语电影的文化附加值生成分析；第六章我国国产纪录片的国际传播策略。

Research on Strategies for Enhancing the International Influence of Contemporary Chinese Culture” is the preliminary result of the ‘Study on the Generation of International Influence of Contemporary Chinese Culture’, which is a major project of the National Social Science Program. For China to build itself into a cultural powerhouse is not only a strategic goal, but also puts forward a new proposition to us, that China should not only build itself into a country whose comprehensive cultural power has obvious influence on the world's cultural development, but also become a country whose comprehensive cultural power has significant influence on the world's cultural development. The specific contents are as follows: Chapter 1 National Power and Optimization Strategies in China's Foreign Cultural Communication; Chapter 2 Construction of Cultural Symbol System of Contemporary Chinese Stories; Chapter 3 Optimization of Cultural Added Value in International Communication of Chinese Brands; Chapter 4 China's Television Drama Series in Southeast Asian Countries and its Influence; Chapter 5 Analysis of the Generation of Cultural Added Value of Award-Winning Chinese Films in the European Film Festivals; and Chapter 6 China's Domestic Documentary Film International Communication Chapter 6: International Communication Strategies of China's Domestic Documentary Films.