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中国企业国际创业策略研究:创业者认知视角

Chinese Enterprises' Strategy of International Entrepreneurship:In View of Entrepreneurial Cognition

田毕飞[著]

企业管理 创业 研究 中国

2019-04-01

978-7-5203-4090-8

329

9

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  • 内容简介
  • 书籍目录
  • 作者简介
  • 参考文献
内容简介

本书从创业者认知角度切入,聚焦创业者特质、创业者认知和制度环境与国际创业自我效能之间的相互关系,综合运用半结构化访谈、问卷调查与跨案例研究法,系统探讨国际创业自我效能的前因变量,深入剖析创业者的国际创业自我效能对国际创业模式选择的影响,进而揭示国际创业自我效能、国际创业模式和国际创业绩效之间的关系,并以开展跨境电商的中国企业为例,归纳总结了中国企业国际创业模式、国际创业路径及国际创业方式的选择策略。本书创造性地提出了国际创业自我效能的概念,并自行开发了国际创业自我效能及国际创业绩效等测度量表,有助于丰富国际创业理论,完善国际创业研究框架。本书对致力于开展国际创业的创业者也具有一定的参考价值。

This book focuses on the correlation between entrepreneurs' characteristics, entrepreneurs' cognition and institutional environment and international entrepreneurial self-efficacy from the perspective of entrepreneur cognition, comprehensively uses semi-structured interviews, questionnaires and cross-case study methods to systematically explore the antecedent variables of international entrepreneurial self-efficacy, deeply analyzes the impact of entrepreneurs' international entrepreneurial self-efficacy on the choice of international entrepreneurial model, and then reveals the relationship between international entrepreneurial self-efficacy, international entrepreneurial model and international entrepreneurial performance, and takes Chinese enterprises carrying out cross-border e-commerce as an example. This paper summarizes the international entrepreneurship model, international entrepreneurship path and selection strategy of international entrepreneurship mode of Chinese enterprises. This book creatively puts forward the concept of international entrepreneurship self-efficacy, and develops measures such as international entrepreneurship self-efficacy and international entrepreneurial performance, which is helpful to enrich the theory of international entrepreneurship and improve the research framework of international entrepreneurship. This book is also of some reference value for entrepreneurs who are committed to international entrepreneurship.(AI翻译)

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