This book focuses on the correlation between entrepreneurs' characteristics, entrepreneurs' cognition and institutional environment and international entrepreneurial self-efficacy from the perspective of entrepreneur cognition, comprehensively uses semi-structured interviews, questionnaires and cross-case study methods to systematically explore the antecedent variables of international entrepreneurial self-efficacy, deeply analyzes the impact of entrepreneurs' international entrepreneurial self-efficacy on the choice of international entrepreneurial model, and then reveals the relationship between international entrepreneurial self-efficacy, international entrepreneurial model and international entrepreneurial performance, and takes Chinese enterprises carrying out cross-border e-commerce as an example. This paper summarizes the international entrepreneurship model, international entrepreneurship path and selection strategy of international entrepreneurship mode of Chinese enterprises. This book creatively puts forward the concept of international entrepreneurship self-efficacy, and develops measures such as international entrepreneurship self-efficacy and international entrepreneurial performance, which is helpful to enrich the theory of international entrepreneurship and improve the research framework of international entrepreneurship. This book is also of some reference value for entrepreneurs who are committed to international entrepreneurship.(AI翻译)
田毕飞(著): 暂无简介
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置顶
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