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分散与融合:数字报业研究

Decentralization and Convergence: A Study of the Digital Newspaper Industry

石磊

数字技术 应用 报纸 新闻事业 研究

2010-07-01

978-7-5004-8991-7

251

42

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内容简介

数字技术和新媒体的发展改变了报业生态,在对报业造成巨大冲击的同时,也为报业发展提供了新的机遇,在媒介融合中实现数字化转型。报业数字化转型不只是技术和载体的拓展,更是体制机制的创新,是报业的战略转型。本书对数字新媒体如何改变报业生态、媒介融合、报业数字化转型历程、数字报业的内容融合和渠道融合等内容进行了深入论述。

The development of digital technology and new media has changed the ecology of the newspaper industry, and while it has caused a huge impact on the newspaper industry, it has also provided new opportunities for the development of the newspaper industry to realize digital transformation in media convergence. The digital transformation of the newspaper industry is not only the expansion of technology and carriers, but also the innovation of institutional mechanism and the strategic transformation of the newspaper industry. This book provides an in-depth discussion on how digital new media change the newspaper ecology, media convergence, the digital transformation history of the newspaper industry, and the content convergence and channel convergence of the digital newspaper industry.

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