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中国文化产品国际竞争力提升研究:基于文化企业与政府的视角

Research on the Enhancement of International Competitiveness of Chinese Cultural Products: Based on the Perspectives of Cultural Enterprises and the Government

刘杨

文化产品 国际竞争力 研究 中国

2017-10-01

978-7-5203-1354-4

223

26

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内容简介

文化产品作为中国文化“走出去”的重要载体,在推动一国文化“软实力”和文化产业发展方面占有着举足轻重的作用。随着中国加入世界贸易组织,其对外文化领域的不断开拓加之提升国家文化“软实力”战略的提出,近些年,中国文化产品竞争力在国际上的表现得到了快速的发展,以文化贸易为例,其整体发展速度超过了世界文化贸易的平均水平,我国文化“软实力”呈现出明显提升。在以文化为标志的新一轮国际竞争中,如何实现中华民族文化的伟大复兴,提升我国在政治、经济、文化等领域整体竞争实力,改变以往国际社会对我国的旧认识,在世界市场树立起“形象上更加亲和、道义上更具有感召力”的形象,成为中国提升文化产品国际竞争力的落脚点所在。本书在统一界定文化统计框架的基础上,实证分析了影响文化产品国际竞争力的因素,发现文化企业和政府是zui为关键的两个影响主体,进而本书实证探讨了两者与文化产品国际竞争力的相互关系,并辅以相关案例分析,提出一些切实有效地政策建议。

As an important carrier of China's cultural ‘going out’, cultural products play a pivotal role in promoting a country's cultural ‘soft power’ and the development of its cultural industry. With China's accession to the World Trade Organisation, the continuous development of its foreign cultural field and the proposal of the strategy of enhancing national cultural ‘soft power’, the competitiveness of China's cultural products in the international arena has developed rapidly in recent years, and the overall development speed of cultural trade, for example, has exceeded the average level of the world's cultural trade, and the cultural ‘soft power’ of our country has become more important than that of the world. China's cultural ‘soft power’ has shown obvious improvement. In the new round of international competition marked by culture, how to realise the great rejuvenation of Chinese culture, enhance China's overall competitiveness in the political, economic and cultural fields, change the international community's old understanding of China, and set up an image in the world market that is ‘more affable in terms of image, and more appealing in terms of morality’ has become the key issue for China to enhance the international competitiveness of its cultural products. It has become the starting point for China to enhance the international competitiveness of its cultural products. Based on the unified definition of the cultural statistics framework, this book empirically analyses the factors affecting the international competitiveness of cultural products, and finds that cultural enterprises and the government are the two most crucial influencing subjects, and then this book empirically explores the interrelationships between the two and the international competitiveness of cultural products, and supplemented with relevant case studies, puts forward some practical and effective policy recommendations. 

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