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This book is the third special research report on urban marketing by the research team. It reviews and looks ahead to the development of urban marketing in China since 2015. Based on the city marketing index (CMI), the research team proposes the concept and index model of the China City Brand Development Index (CBDI), which assesses and measures the brand development of 200 prefecture-level cities in China. On this basis, the 2015 China City Brand Index General Report and the China City Cultural Brand Development Index Report, China City Tourism Brand Development Index Report, China City Investment Brand Development Index Report, China City Livable Brand Development Index Report and China City Brand Communication Development Index Report were formed.
This book focuses on research into hot topics such as the Belt and Road Initiative, coordinated development of the Beijing-Tianjin-Hebei region and the Yangtze River Economic Belt and other national strategies, the five major development concepts, marketing breakthroughs in national strategic node cities, progress in the construction of smart cities and prospects for their application in city marketing, collaborative cultivation and integrated marketing of regional brands in the Beijing-Tianjin-Hebei region, reconstruction and reinvention of Beijing's world city brand in the context of the Winter Olympics, reshaping the thinking about tourist destinations and innovation in city tourism marketing, urban colour and shaping Chinese city brands, and the revitalisation and promotion of cultural and creative industries and urban cultural brands. At the same time, in light of the practical needs of China's urban marketing and urban branding development, case studies of urban marketing were conducted in Gothenburg, Sweden, Tuscany, Italy, Medellin, Colombia, as well as Hangzhou and Beijing, China.
Based on development research, data analysis, theoretical focus and case studies, this topic proposes countermeasures and suggestions for the development of China's urban marketing and urban branding from multiple perspectives. As the result of collective efforts, this book is dedicated to promoting research on China's urban marketing and branding, and providing valuable theoretical guidance and experience for urban marketing practices.
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中国财税史纲
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中国旅游扶贫发展指数报告
China Tourism Poverty Alleviation Development Index Report -
企聚丝路：海外中国企业高质量发展调查.菲律宾
Overseas Chinese Enterprise and Employee Survey in B&R Countries THE PHILIPPINES -
中国金融风险预警研究
Research on Early Warning of Financial Risks in China -
强国根基：对当代新兴大国产业转型的再认识
The Roots of a Strong Country: Reconceptualizing the Industrial Transformation of Contemporary Emerging Powers
