中国媒体融合发展报告.2016-2017

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中国媒体融合发展报告.2016-2017

Annual Report On Development Of Media Convergence In China（2016-2017）

作者：

唐绪军黄楚新彭韵佳

分类：

新闻学与传播学管理学科学学与科技管理传播学传播理论科技管理学

关键词：

传播媒介发展研究报告中国 2016-2017

出版日期：2018-01-01

ISBN：978-7-5203-2513-4

页数：95

点击量：17

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内容简介

当前，媒体融合已经成为时代的发展主流。2017年，在“互联网+”政策的推动下，国内媒体融合持续深化，已经开始进入融合发展的关键期。本年度，报纸、广播、电视等不同传媒领域均立足本业，在做大融合“增量”的同时，积极盘活资源“存量”，探索跨领域、多元化的融合模式，形成了纵向延伸、横向兼容、融合精耕的发展特点。但与此同时，传媒行业在体制创新、传播机制、人才引进等方面仍存在一定问题并形成当前媒体融合发展的桎梏。未来，随着传播技术以及国家政策的不断创新与深化，融合理念将更加深入人心，并进一步释放传媒业的潜力。

At present, media integration has become the mainstream of the times. In 2017, driven by the "Internet +" policy, domestic media integration continued to deepen and began to enter a critical period of integrated development. This year, newspapers, radio, television and other different media fields are based on their own industries, while expanding the "increment" of integration, actively revitalizing the "stock" of resources, exploring cross-field and diversified integration models, forming the development characteristics of vertical extension, horizontal compatibility, and integration and intensive cultivation. However, at the same time, the media industry still has certain problems in system innovation, communication mechanism, talent introduction, etc., which form the shackles of the current media integration and development. In the future, with the continuous innovation and deepening of communication technology and national policies, the concept of integration will be more deeply rooted in the hearts of the people and further release the potential of the media industry.