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中国制造型企业商业模式创新研究

李巍[著]

制造工业 工业企业管理 商业模式 研究 中国

2018-02-01

978-7-5203-2098-6

277

9

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  • 内容简介
  • 书籍目录
  • 作者简介
  • 参考文献
内容简介

本书聚焦“互联网+”与“中国制造2025”发展战略背景下中国制造型企业面临的时代机遇与挑战,基于理论与实证两大构面,从商业生态系统视角对中国制造型企业商业模式创新的基本内涵、维度与测量,以及形成与效用机制进行系统研究,以强化对中国制造型企业商业模式创新的理论探索与实践阐释。
本书从商业生态系统视角拓展了商业模式创新研究的理论框架,深化了中国制造型企业创新驱动发展的内涵研究。相关研究结论为中国制造型企业在“工业4.0”浪潮中,应对智能制造与大规模定制带来的商业生态革命性变化,重塑商业模式提供重要的理论启示与管理借鉴。

This book focuses on the opportunities and challenges faced by Chinese manufacturing enterprises under the background of "Internet +" and "Made in China 2025" development strategies, and conducts systematic research on the basic connotation, dimension and measurement, as well as the formation and utility mechanism of business model innovation of Chinese manufacturing enterprises from the perspective of business ecosystem, based on the two major aspects of theory and empirical evidence, so as to strengthen the theoretical exploration and practical interpretation of business model innovation of Chinese manufacturing enterprises. This book expands the theoretical framework of business model innovation research from the perspective of business ecosystem, and deepens the connotation research of innovation-driven development of Chinese manufacturing enterprises. The relevant research conclusions provide important theoretical enlightenment and management reference for Chinese manufacturing enterprises to cope with the revolutionary changes of business ecology brought by intelligent manufacturing and mass customization and reshape business models in the wave of "Industry 4.0".(AI翻译)

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