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中国食品安全网络舆情发展报告.2016

Report on the Development of Food Safety Online Public Opinion in China.2016

食品安全 互联网络 舆论 研究报告 中国 2016

2016-12-01

978-7-5161-9708-0

264

13

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内容简介

洪巍、邓婕、吴林海等著的《中国食品安所有渠道络舆情发展报告(2016)》综合运用舆情理论、传播学、心理学、社会学、管理学等学科理论,在分析我国食品行业主要食品安所有渠道络舆情事件基本特征与发展趋势的基础上,以大规模问卷调查为主要依据,主要运用不同的理论方法,从不同的视角研究食品安所有渠道络舆情的传播机理与引导及监管机制,分析网民对食品安全的关注、网民在食品安所有渠道络舆情中的非理性行为以及网民对网购食品的可靠性与安全性的认知与评价。在此基础上,对食品安所有渠道络舆情的演化机理、媒体对舆情传播的影响、政府食品安所有渠道络舆情监管的引导与决策机制等理论问题进行深入探讨。

Hong Wei, Deng Jie, Wu Linhai and others, “China Food Safety Public Opinion Development Report (2016)” comprehensively applies theories of public opinion theory, communication, psychology, sociology, management and other disciplines, analyzes the basic characteristics and development trends of major food safety public opinion events in China's food industry, and, based on a large-scale questionnaire survey, uses different theoretical methods to study the communication mechanism, guidance and regulatory mechanism of food safety public opinion from different perspectives. We mainly use different theoretical methods to study the communication mechanism, guidance and supervision mechanism of food safety public opinion from different perspectives, and analyze netizens' concern for food safety, their irrational behaviors in food safety public opinion, as well as their perceptions and evaluations of the reliability and safety of food purchased on the Internet. On this basis, the evolution mechanism of public opinion on food safety channels, the influence of media on public opinion dissemination, and the guiding and decision-making mechanism of governmental regulation of public opinion on food safety channels are discussed in depth.

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